It’s Laura Motherfucking Dern Day
To celebrate Laura Dern’s Emmy consideration for The Tale, we wanted to drive awareness of her nomination and highlight her extensive work with HBO.
The creative team scripted and produced a video homage cut from some of her most iconic roles. In addition to the fan cam, we wrote a series of Tweets to celebrate #DernDay. This social campaign became a national Internet holiday and a Twitter moment.
It’s Laura Motherfucking Dern Day.
#DernDay is the Internet’s favorite holiday and an official Twitter moment.
#DernDay case study.
#DernDay organically generated 7x the average engagement rate, 340K impressions, and 150K views on Twitter.
Praise for Hbo’s Sharp Objects in refinery29
“On Friday, HBO’s Twitter account released new promos for Sharp Objects, an upcoming limited series starring Amy Adams, and from the look of these moody teasers, we’re in for a hellish journey. It’s enough to make your hair stand on end — especially if you have an intense fear of dolls.
The captions HBO chose to include are bone-chilling.”
Videos I scripted, storyboarded and wrote copy (both on-image and share) for Twitter and Instagram.
SOCIAL VIDEO
Scripted and storyboarded an Instagram Story for a special on Mental Health Awareness with Comedians.
Some social content I pitched, concepted and wrote.
Even if the larger team or the powers that be didn’t always get it, the Internet did.