UX writing
Part of Growth Marketing involved promoting Truepill’s presence at industry events. To better support the Sales team and to track potential leads, we took a holistic approach to content and created organic social posts, ads, blog posts and landing pages to span before, during and after events.
What we did: Worked with Paid Media and Design to design, write and launch event pages. These pages served two purposes: to provide information about Truepill’s booth and serve as a calendar tool for people who wanted to book an in-person meeting.
Asembia 2022
Wrote landing page and Calendly flow copy to create a seamless user journey for potential clients when they booked appointments with the sales team.
Worked with Design and Paid Media to source page content and set up tracking to follow visitors from LinkedIn ads announcing our attendance.
AHIP 2022
Wrote landing page and Calendly flow copy to create a seamless user journey for potential clients when they booked meetings with the sales team.
Worked with Design and Paid Media to source relevant page content and set up link tracking from ads and contact form.
Long-form writing
Truepill’s blog was a place to showcase the company’s expertise and establish our position as an industry thought leader. Event recap posts not only shared learnings, but provided another opportunity for potential partners to get in touch to learn about Truepill’s services and offerings.
What we did: Collaborated with SMEs for their POV and expertise, researched healthcare trends and changes in market, wrote blog post and social share copy.
3 Payer market trends
to watch
Consumerization of healthcare is well underway, with focus shifting from healthcare providers and payers to individual members, opening up the market to emerging and non-traditional companies to join. With U.S. healthcare spending projected to reach $6.2 trillion by 2028, it’s not hard to see why more non healthcare companies are pivoting their strategy to support healthcare.
Over the past year, we’ve observed three trends in the payer market that show no signs of slowing down...
#Asembia22: Life Sciences accelerate digital engagement
Takeaways from our time at Asembia 2022 Specialty Pharmacy Summit
After over 40 customer meetings with leading Life Sciences companies — one thing was made clear: the biopharmaceutical industry is eager to explore digital-first patient experiences and Truepill’s ability to offer modern, scalable digital patient solutions is a critical differentiator.
COVID-19
What we did: This was a joint effort between individual members of Strategy and Growth Marketing who concepted and pitched a “free” campaign to Truepill, as there would be no marketing budget or ad spend.
I planned and wrote LinkedIn and Twitter posts to incorporate into Truepill’s existing organic social calendar. I also provided art direction and feedback to Design for the accompanying images.
We also launched a two-touch email sequence for two audience segments: small businesses and private universities. I wrote the email content and worked with Design on the email look and feel and layout.
The scenario: COVID-19 cases continue to climb, but guidance and regulations coming from health organizations and insurance companies have fallen lax.
Truepill wanted to alert employers, small business owners and schools and universities of their healthy inventory of at-home, rapid COVID-19 tests and purchase them in bulk for distribution to employees and students.