Instagram stories

Walmart wanted to create highly shareable content on Instagram Stories to reach a new potential audience. Walmart IG Stories laddered up to various campaigns, from joining in on pop culture holidays, showcasing beauty products that could be found at Walmart, or even to celebrate the drop of a new toy.

What we did: Scripted and storyboarded IG Story panels, worked with Art on visual direction (whether illustrated, cut paper or stop motion), copy for both social share and on-panel captions.

Best Friends Day

Inner & Outer Beauty

Q&A: Laurie Hernandez Barbie Shero

Scene Stealers

#Walmartmoviechallenge

What we did: The #WalmartMovieChallenge was an organic social campaign that ran in the weeks leading up to Halloween. These bite sized videos referenced popular horror movie moments — Walmart style. We cast actual store associates as our talent, scripted shorts that wouldn’t give Legal a headache, and of course, showcased the breadth of Walmart’s spooky offerings.

The brief: Halloween is awesome. The candy, the costumes, the scary movies. Walmart wanted to join in and remind everyone that they’re the one-stop-shop for everything you need to a have a frightfully good time.